For this Euroshield ad, I developed the creative concept and visual direction from start to finish. The piece highlights the durability and sustainability of Euroshield’s recycled-rubber shingles through a bold, memorable image. I designed the storm-lit composition and surreal tire imagery to convey security and peace of mind, with all compositing, color work, and photo manipulation executed in Photoshop.

Drawing from the visual language of the world clock, I developed this concept by reimagining plates as clock faces and KitKat bars as the hands, marking cities across the globe. The familiar structure makes the message instantly legible: no matter the time zone, a break with KitKat fits naturally into daily life.

The final piece was created in Photoshop.

In developing a mascot for Vulcun, a professional League of Legends team, I began by exploring the meaning behind the team’s name. Vulcun references both a high-tech fighter jet and the Greek god of fire. Combining these ideas led to the phoenix, a mythic bird of fire. The phoenix was a natural fit, representing resilience and rebirth in the face of defeat. The mark uses negative space to subtly form multiple “V” shapes, reinforcing the team’s identity without overwhelming the design.

Left: An early thumbnail created before the shield was integrated. Adapting the final mark into a shield form gave the logo a stronger silhouette and a more intimidating, battle-ready presence.

When COVID hit, my company opted for an interactive virtual conference. Attendees would arrive at this illustration and use the kiosk to navigate various rooms and events inside the convention center.

Created in Illustrator and colored in Photoshop.