For this Euroshield ad, I handled the full creative concept, visual direction, and final execution. The goal was to communicate the durability and sustainability of Euroshield’s recycled-rubber shingl
For this Euroshield ad, I handled the full creative concept, visual direction, and final execution. The goal was to communicate the durability and sustainability of Euroshield’s recycled-rubber shingles in a striking, memorable way. I designed the entire composition, built the storm-lit silhouette of the home, and created the surreal visual of a man sleeping comfortably on stacked tires, symbolizing security and peace of mind through recycled materials. All image compositing, color treatment, and photo manipulation were done in Photoshop, including isolating and integrating the tires and mode.
Kitkat ad - concept and art by me
Kit Kat ad - concept and art by me
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